新航道雅思團(tuán)隊(duì)范文-兒童廣告應(yīng)該被禁止嗎?

2018年8月11日雅思大作文題目：兒童廣告應(yīng)該被禁止嗎

Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

«9分達(dá)人雅思寫(xiě)作真題還原及解析3»第166-168頁(yè)有本題解析和高分范文。

解析&審題

 

本題為徹底的舊題，重復(fù)的是2014年4月24日和2016年2月20日的舊題，幾乎兩年就會(huì)重出江湖，值得大家關(guān)注。其實(shí)，廣告類(lèi)話題一直都是雅思作文的常見(jiàn)話題。

 

本題的關(guān)鍵是：兒童廣告被認(rèn)為對(duì)孩子產(chǎn)生了負(fù)面影響，那么是不是該禁止針對(duì)兒童的廣告呢？這類(lèi)問(wèn)題，考生可以采取一邊倒的論述方式，比如禁止兒童廣告，這種結(jié)構(gòu)需要考生找出2-3個(gè)禁止兒童廣告的理由并加以論證；考生也可以采取雙邊討論的方式，既論證兒童廣告的價(jià)值，又論證其消極影響，最后討論到底該怎么辦。本范文采取種方式，即一邊倒地論證兒童廣告應(yīng)該被禁止理由：首先，兒童廣告往往過(guò)分強(qiáng)調(diào)其好玩的一面，從而讓孩子覺(jué)得學(xué)習(xí)不需要認(rèn)真努力；其次，兒童廣告往往根據(jù)其產(chǎn)品特征，過(guò)分夸大這個(gè)世界的危險(xiǎn)性或者安全性，讓兒童對(duì)世界產(chǎn)生錯(cuò)誤的認(rèn)識(shí)。

 

以下是唐老師提供的7分范文。

 

新航道團(tuán)隊(duì)7分范文

 

01

 

Advertisements aimed at children can be seen everywhere these days: TV, newspapers, magazines, and the Internet. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

 

現(xiàn)在到處都是以兒童為目標(biāo)人群的廣告：電視，報(bào)紙，雜志，網(wǎng)絡(luò)。當(dāng)然，這些廣告的確有一些好處，它們至少能提供有用的信息，但我深信它們對(duì)兒童的危害遠(yuǎn)大于益處。

 

解析

開(kāi)頭引出話題。兒童廣告無(wú)處不在，并明確提出自己的觀點(diǎn)：兒童廣告弊大于利。

（2） “While”表示轉(zhuǎn)折。

（3） informative 提供信息的

（4）I am convinced that... 我確信......（= I am sure, I believe)

（5）more harmful than beneficial to... 對(duì)......來(lái)說(shuō)弊大于利。

 

02

 

In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks, and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it gives children a false impression that they do not have to put serious efforts into their study. 

 

首先，為了吸引兒童，許多廣告商傾向于過(guò)分強(qiáng)調(diào)其產(chǎn)品“好玩的方面”。它們時(shí)常推廣的是像電腦游戲，玩偶，動(dòng)物園等產(chǎn)品。我承認(rèn)這些東西對(duì)孩子可能十分重要，但是過(guò)多接觸這些東西會(huì)使孩子從學(xué)習(xí)中分心。即使是推銷(xiāo)輔助學(xué)習(xí)的產(chǎn)品，廣告商也通常會(huì)宣稱(chēng)他們的產(chǎn)品會(huì)讓孩子的學(xué)習(xí)過(guò)程充滿樂(lè)趣。這樣做的影響十分惡劣，因?yàn)檫@會(huì)給孩子一個(gè)錯(cuò)誤的印象，使得他們認(rèn)為學(xué)習(xí)不必付出努力。

 

解析

（1） 提出反對(duì)兒童廣告的個(gè)理由：兒童廣告過(guò)度強(qiáng)調(diào)其有趣的方面。論證的時(shí)候注意論據(jù)的推進(jìn)：雖然樂(lè)趣對(duì)兒童十分重要，但過(guò)于強(qiáng)調(diào)樂(lè)趣會(huì)使孩子從學(xué)習(xí)中分心—即使是推廣學(xué)習(xí)輔助產(chǎn)品也過(guò)于強(qiáng)調(diào)其娛樂(lè)性，使孩子不能?chē)?yán)肅對(duì)待學(xué)習(xí)。

（2） more often than not (= often, frequently）經(jīng)常

（3） distract sb. from sth. 使某人從某事中分心

（4） give sb. a false impression 給某人錯(cuò)誤的印象

 

 

03

 

At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A child exposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.

 

同時(shí)，兒童廣告某種程度上導(dǎo)致了兒童遠(yuǎn)離現(xiàn)實(shí)。為了迎合孩子的心理需求，很多廣告用極其富于想象力和不現(xiàn)實(shí)的方式描述這個(gè)世界。比如說(shuō)，當(dāng)廣告商想要推廣武器玩具時(shí)，他們會(huì)描述一個(gè)充滿了壞蛋的世界。一個(gè)孩子若是處于這樣的廣告環(huán)境下可能會(huì)對(duì)世界有很深的敵意。另一個(gè)方面，當(dāng)廣告商想售賣(mài)游樂(lè)園的門(mén)票時(shí)，他們會(huì)描述一個(gè)充滿愛(ài)、沒(méi)有任何危險(xiǎn)的世界。一個(gè)孩子如果被影響而相信這類(lèi)廣告，當(dāng)他/她在現(xiàn)實(shí)遇到麻煩的時(shí)候就會(huì)處境艱難。

 

解析

（1） 本段提出反對(duì)兒童廣告的第二個(gè)理由：兒童廣告導(dǎo)致兒童遠(yuǎn)離現(xiàn)實(shí)，并從兩方面舉例（要么對(duì)世界充滿敵意，要么對(duì)世界充滿美好的幻想）；舉例能使得論據(jù)豐滿而且又有說(shuō)服力，并且字?jǐn)?shù)也不愁了！

（2） be partly responsible for 對(duì)…負(fù)部分責(zé)任，部分導(dǎo)致......

（3） keep away from reality 遠(yuǎn)離現(xiàn)實(shí)

（4） cater to 迎合......

（5） unrealistic 不現(xiàn)實(shí)的

（6） expose (to) 暴露于......

（7） hostility 敵意，仇恨

（8） come across 遇見(jiàn)，遭遇

 

04

 

To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more reliable sources. Therefore, my strong suggestion is that children advertising be banned.

 

總的來(lái)說(shuō)，大多數(shù)兒童廣告有誤導(dǎo)性，對(duì)那些年齡幼小還不能夠區(qū)分想象和現(xiàn)實(shí)的孩子來(lái)說(shuō)危害很大。實(shí)際上，也許這些廣告能為兒童提供有用的信息，但這些信息也可以從其它更可靠的途徑獲取。因此，我強(qiáng)烈建議兒童廣告應(yīng)該被禁止。

解析

（1） 總結(jié)本文觀點(diǎn)：由于兒童廣告有誤導(dǎo)性，因此對(duì)還不能區(qū)分想象和現(xiàn)實(shí)的兒童來(lái)說(shuō)是有害的；盡管這些廣告能提供信息，但這些信息可以從更可靠的渠道獲得；因而兒童廣告應(yīng)該被禁止。

（2） to conclude 總之（類(lèi)似詞組還有in conclusion，in short，all in all）

（3） misleading 誤導(dǎo)性的

（4） tell the difference between…”區(qū)分…

 

本范文中可背誦的句子

 

1. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

當(dāng)然，這些廣告的確有一些好處，它們至少能提供有用的信息，但我深信它們對(duì)兒童的危害遠(yuǎn)大于益處。

 

2. I admit these stuff may be important to children, yet too much of them would distract children fromtheir study.

我承認(rèn)這些東西對(duì)孩子可能十分重要，但是過(guò)多接觸這些東西會(huì)使孩子從學(xué)習(xí)中分心。

 

3. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners.

為了迎合孩子的心理需求，很多廣告用極其富于想象力和不現(xiàn)實(shí)的方式描述這個(gè)世界。

 

4. To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality.

總的來(lái)說(shuō)，大多數(shù)兒童廣告有誤導(dǎo)性，對(duì)那些年齡幼小還不能夠區(qū)分想象和現(xiàn)實(shí)的孩子來(lái)說(shuō)危害很大。

7分范文

Advertisements aimed at children can be seen everywhere these days: TV, newspapers, magazines, and the Internet. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks, and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it gives children a false impression that they do not have to put serious efforts into their study. 

 At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A child exposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.

To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more reliable sources. Therefore, my strong suggestion is that children advertising be banned.

(330 words)

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