1月7日雅思大作文示范寫作 | 廣告影響力不如從前

2023年1月7日雅思大作文題目

Nowdays some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative development?

范文及解析

Introduction

Buyers nowadays seem to be less susceptible to advertising than in the past. Personally, behind such a trend are two predominant factors, and I regard it as advantageous.

解析

新年的第一場(chǎng)考試還是比較友好的，老題新改，廣告消費(fèi)類話題，混合文題型。寫作注意點(diǎn)：題干中自帶比較關(guān)系，因此寫作時(shí)一定要[今昔對(duì)比論證]。

Ø susceptible (to sb./ sth.) adj. 易受影響(或傷害等)；敏感；過敏

Reasons

Overall, the declining susceptibility to advertising can be ascribed to the advancement of technology in communication. To commence, with widened channels to search for products’ information, such as an array of online shopping apps and feedback platforms, it is more convenient for consumers nowadays to see the comments from other users who speak from experience, which indicates that the feedback posted on such flatforms are more impartial and thus trustworthy. In contrast, people in the past were more dependent on the ads on printed magazines or TV, the main source of a product’s information. Besides, bombarded with ads almost everywhere, in bus stops, tube stations, elevators, etc., customers are aesthetically fatigued or even fed up with commercial advertising, especially when it loses creativity and is full of banality.

解析

主要原因——科技發(fā)展：（1）現(xiàn)在的反饋平臺(tái)多，更能真實(shí)地反映產(chǎn)品質(zhì)量 [對(duì)比過去情況]；（2）廣告投放渠道增多，消費(fèi)者審美疲勞

Ø susceptibility (to sth.) n.[C] 易受影響(或傷害等)的特性；敏感性；過敏性

Ø communication n.[U] 通訊

Ø impartial adj. 公正的

Ø bombard sb. with sth. vt. 轟炸；提供過多信息

Ø tube n.[C] 地鐵

Ø aesthetically adv. 審美上

Ø fatigued adj. 疲勞的

Ø fed up with adj. 極其厭惡，受夠了

Ø banality n. 乏味

Pros and Cons

Those who consider such a trend as worrisome may assert that economic growth might be hindered, as consumers are less reliant on ads, which function as the motivation of consumption by showing people what an ideal life is like. However, they mistakenly view ads rather than the quality of products and services as the core of consumption. As a matter of fact, less swayed by advertising, discerning buyers are able to recognise their genuine demands and thus rationally purchase high quality goods at reasonable prices, while people in the past bought sundry products only to find they were deceived by the exaggerated ads. Meanwhile, to seek for consumers’ approval and set a sound business image, corporates will have every reason to promote quality-oriented strategies, optimising the designs, refining the crafts, and bettering the quality of services.

解析

利大于弊：<讓步-壞處> 無法促進(jìn)消費(fèi)，進(jìn)而對(duì)經(jīng)濟(jì)造成影響；<反駁> 促進(jìn)消費(fèi)的核心在于產(chǎn)品質(zhì)量，而非廣告的影響力；<立論-好處> 消費(fèi)者角度，商家角度

Ø hinder vt. 阻礙

Ø sway vt. 使動(dòng)搖

Ø discerning adj. 有洞察力的

Ø deceive vt. 欺騙

Ø exaggerate vt. 夸張

Ø optimise vt. 優(yōu)化

Ø refine vt. 精煉

Ø craft n.[C] 工藝

Conclusion

To recapitulate, consumers’ declining susceptibility to advertising is more of a blessing than a curse.

解析

重申觀點(diǎn)

Ø recapitulate v. 總結(jié)