6月23日雅思大作文真題：人們喜歡購買的原因及優(yōu)劣勢

2018年6月23日雅思大作文題目

“More and more people want to buy famous brands with clothes, cars and other items. What are the reasons behind this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.”

解析&審題

本周雅思考試作文題目是2013年11月30日的原題重現(xiàn)。最近的雅思考試作文，2013-2015年的原題復現(xiàn)率比較高，請各位烤鴨重點復習這幾年的真題。

喜歡衣服，汽車和其他產(chǎn)品，這已經(jīng)成為越來越多人的習慣。那么，到底是什么原因讓人們?nèi)绱讼矚g呢？我們當然也可以從物質(zhì)、心理和社會三個層面來加以考察。

物質(zhì)方面，知名品牌的質(zhì)量一般說來更好，更值得信賴；

心理方面，知名品牌能給人帶來自我滿足感；

社會方面，使用知名品牌容易獲得別人的信任。

至于這種趨勢是好還是壞，大家可以根據(jù)自己的理解進行選擇論述。比如，我們可以認為這是一種壞的趨勢：

首先，追求會讓我們花掉更多錢，而這些錢完全可以用來更好地保護我們的身體或者投資教育；

其次，追求會讓我們變成心理扭曲的消費者；

再次，如果人人都看重品牌，那么這個社會就會變得很勢利，買不起產(chǎn)品的人難以得到社會的尊重，從而讓社會變得不公正。

老師筆記   01

Is a famous brand a matter of identity or vanity? There are reasons to explain why more and more people want to buy brand names. However, to my mind, this trend is a negative development.

是身份問題還是虛榮心問題？我們有理由解釋為什么越來越多的人想買。然而，在我看來，這個趨勢是不利的。

解析

（1） 本段直接進入話題，同時明確給出自己的觀點。

（2） identity 身份

（3） vanity 虛榮

（4） to my mind 在我看來

02

Although people who are not vanity-conscious generally buy off-brands for price benefits, many consumers buy brand names for a variety of reasons: quality confidence, social acceptance, and customer loyalty. Firstly, recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand, and for this reason consumers rely on prior experiences or public word-of-mouth when selecting famous brands of clothes, cars and other items. Secondly, people have a desire to fit in, whether at work or in social circles, and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance. Thirdly, consumers develop loyalty to particular brands that provide a consistent, high-quality experience, and that loyalty is essentially an emotional attachment to a brand.

雖然沒有虛榮心的人通常為了價格利益而購買非品牌，但許多消費者購買品牌，原因有很多：質(zhì)量自信、社會接受和顧客忠誠度。首先，公認的通常表現(xiàn)出產(chǎn)品質(zhì)量的一致性，而這一致性促成了品牌的形成，因此消費者依靠以前的經(jīng)驗或者口碑來選擇服裝、汽車和其他商品。其次，無論是在工作場合，還是在社會圈子，人們都渴望融入，所以人們想買，因為他們相信，品牌將有助于更好地被社會接受。第三，消費者對那些提供一貫高質(zhì)量體驗的特定品牌有忠誠度，而這份忠誠度本質(zhì)上是一種對品牌的情感依戀。

解析

（1） 本段論述人們購買的三個理由：質(zhì)量、社會接受和品牌忠誠度。

（2） off-brands 過季的品牌

（3） a variety of 多種多樣的

（4） loyalty 忠誠

（5） consistency 一致性

（6） evolution 進化

（7） prior 先前的

（8） social acceptance 社會接受度

03

Although buying famous names is necessary for some special purposes, I believe it is generally a negative development. We all know that the product with a famous name is usually a lot more expensive than its less knowncounterpart, which means we have to pay much more for it. Besides, the strong desire for famous brands may turn us into irrational consumers andprompt us to try all, even illegal, means to buy them. Finally, if everybody in the society worships the famous brands, then the world may become an unjust place to live in because people will develop a biased contempt to those who cannot afford these brands.

雖然為了某些特殊目的購買是必要的，但我認為這個趨勢從總體上看是負面的。我們都知道產(chǎn)品比其不知名的同類產(chǎn)品通常要昂貴得多，這意味著我們得為此付出更多的代價。此外，對的強烈渴望可能會使我們變成非理性的消費者，促使我們?nèi)L試所有的，甚至是非法的，手段來買下它們。最后，如果社會上的每個人都崇拜，那么世界就可能成為一個不公平的地方，因為人們會對那些買不起的人產(chǎn)生偏見。

解析

（1）本段討論為什么熱衷品牌是負面的：付出更多金錢，非理性消費，導致不公平的社會。

（2）counterpart 對等的人或物

（3）irrational 不理性的

（4）prompt 促使

（5）worship 崇拜

（6）biased 有偏見的

（7）contempt 輕視；看不起

04

In conclusion, though more and more people prefer famous brands for one reason or another, personally I do not think much of this trend. The crazefor famous brands, in my view, is harmful to both individuals and the societyas a whole.

總之，雖然越來越多的人因為某種原因而更喜歡，但我個人并不很看好這一趨勢。在我看來，對的狂熱對個人和整個社會都是有害的。

解析

（1）本段是結(jié)論，明確提出自己的觀點。

（2）craze 瘋狂

（3）as a whole 作為整體地

7分范文

Is a famous brand a matter of identity or vanity? There are reasons to explain why more and more people want to buy brand names. However, to my mind, this trend is a negative development.

Although people who are not vanity-conscious generally buy off-brands for price benefits, many consumers buy brand names for a variety of reasons: quality confidence, social acceptance, and customer loyalty. Firstly, recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand, and for this reason consumers rely on prior experiences or public word-of-mouth when selecting famous brands of clothes, cars and other items. Secondly, people have a desire to fit in, whether at work or in social circles, and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance. Thirdly, consumers develop loyalty to particular brands that provide a consistent, high-quality experience, and that loyalty is essentially an emotional attachment to a brand.

Although buying famous names is necessary for some special purposes, I believe it is generally a negative development. We all know that the product with a famous name is usually a lot more expensive than its less known counterpart, which means we have to pay much more for it. Besides, the strong desire for famous brands may turn us into irrational consumers and prompt us to try all, even illegal, means to buy them. Finally, if everybody in the society worships the famous brands, then the world may become an unjust place to live in because people will develop a biased contempt to those who cannot afford these brands.

In conclusion, though more and more people prefer famous brands for one reason or another, personally I do not think much of this trend. The craze for famous brands, in my view, is harmful to both individuals and the society as a whole.

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